Skill-Pill

From the stress and uncertainty of the economic downturn, to the romance of Valentine's Day, with the weather throwing up its fair share of surprises, February is turning out to be a tumultuous month!
This month we focus on media, and our new range of media Skill-Pills, including 'Dealing with Difficult Questions', 'Understanding the Media Agenda', and 'Generalist vs Specialist Media', will help you in any media interaction.


Barack Obama's new government is still the hottest topic in the media, nearly a month after his inaugaration. It can seem that every story that appears in the media is somehow related to the American President. This month, we introduce "Understanding the Media Agenda". Currently, the media is always looking for an Obama-connection, because this increases the interest of the audience. The Skill-Pill explains that the media are only interested in material that interests their audience, and illustrates how we can use this to help us communicate our messages through the media, to the audience.

Take this pill if: you want to understand the media's agenda and attract their attention.
 


This month we prescribe three pills for "Dealing with difficult questions". The pills demonstrate how to tackle the tricky questions journalists often pose during an interview. By examining and practicing these techniques carefully, you can avoid being derailed by difficult questions during a media interview.

Take these pills if: you have an upcoming media interview.
 


In the middle of February, Barcelona played host to the world's largest mobile industry conference. All the companies present at Mobile World Congress reached out to both specialist and general media. It's essential to distinguish the differences between these two groups, so that every media interaction will be successful.

Take this pill if: you want to help your organisation ensure every media interaction is a success.
 
How to tackle the credit crunch... Keep Calm and Carry On!

We've produce a new video explaining what Skill-Pill is about! Take a look and let us know what you think.